Petroleux LTD
A make believe company with fictitious business
Pet Role UX
We play with animals
Sea Air & Land
Salvage operations
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Playing is learning

When you need to coach people in methods and technology, then first remove their daily worries.

This allows discussions to focus on possibilities rather than obstacles, as they are not influenced by ingrained patterns.

“A mind is like a parachute. It doesn't work if it is not open.”

A Company that Makes Everything (ACME)

Even the title font is Acme

The Acme Corporation is a fictional corporation that features prominently in the Road Runner/Wile E. Coyote animated shorts as a running gag.

The company manufactures outlandish products that fail or backfire catastrophically at the worst possible times.

Pet food design

Our pet food is great. It’s the best there is, we’ve got huge results. We have gained a tremendous advantage over other pet food factories.

  • The cats that we feed have the fluffiest fleece we have ever seen, 
  • Dog tails waggle much faster so you can use them as a ventilator,
  • Even a vulture sings like a nightingale.

It’s so good! We eat it ourselves

Zoological research

By looking at animals we observe ourselves. We provide exercises for role-playing about user experience. Our specialism is information management. When we take the information worker away from their day-to-day life and run exercises based on make-believe use cases, we focus on the tooling.

Everyone can come up with news pages or kinds of content items about pets. Wikipedia can be of great help when you lack imagination. The animal kingdom is the world that we take you in for 3 workshops of 4 hours each. 

The goal is to get acquainted with a new tool like Microsoft/ Office 365 including Teams and SharePoint, that’s why we must take you away from your daily routine. 

ECM/ IM Tooling in action.

All exercises are about Enterprise Content Management (ECM) or Information Management (IM). 

We use a set of exercises to get you through the fundamentals of Microsoft 365.

When you have finished this training you are better equipped for your dialogues with IT.

The fact that you have got to this site is probably because your input is requested in a discussion about a collaboration landscape, an intranet, or a digital workplace.

Red Ops.

Our hush hush department. Engaged in complex multi-organizational operations. 

To get there, hover to the wave icon on top of this red field. Click it, and read about special procedures

A Salvage Company

In 2018, Contoso Salvage was involved in an issue from a customer with special business operations. This is characterized by fully independent action on land, at sea and in the air and with close cooperation with consortium partners and public and non-profit authorities.

That dialogue was then conducted based on the Microsoft concept Contoso, which is synonymous with global organization of imaginary companies and institutions.

In 2020, Contos Salvage was merged into Petroleux. After all, I had made it up myself and the purchase price was also imaginary.

Partner organizations

News, and some old stuff.


Most people have heard about the Bermuda Triangle and all its stories about missing ships and airplanes.
Lees known is the North Atlantic Triangle

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The finding of a lump of gold in the North Atlantic Triangel appears to be a hoax to cover up the real find.

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Salvage of a Hyperbathum

The salvage of a hyperbathum It is the 19th of June 2018 when it is announced that Contoso Salvage is on its way to the Faroe Islands for the recovery of a hyperbathum. It appears to have disappeared about 1.5 miles east of Kirkjubøur. The planning operation starts immediately. While

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