Why this brand name; Baked Air Solution?

I come from an industry where people thrive on hot air.

People in the English-speaking countries use “hot air” to describe complex language. The French use “aire brûlé”, while Germans say “heiße Luft.” They all refer to language that is too complicated. My goal is to communicate in plain language. Ironically, that’s why I chose the name.

Please confront me when I violate my own boundaries.

Yes. He’s my son!

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