Why this brand name; Baked Air Solution?

I come from an industry where people thrive on hot air.

People in the English-speaking countries use “hot air” to describe complex language. The French use “aire brûlé”, while Germans say “heiße Luft.” They all refer to language that is too complicated. My goal is to communicate in plain language. Ironically, that’s why I chose the name.

Please confront me when I violate my own boundaries.

Yes. He’s my son!

Latest Bakes

Mess up a migration

How can you mess up a content migration on day 1? In the Netherlands, we know the term “tile wisdom.” By this, we mean that we describe a cliché and hang it over the mantelpiece.

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When creating the first automobiles it was good engineering to equip the car with a clutch mechanism. Electric cars have made them redundant. Same happens in IT. Old solutions are rebuilt without questioning.

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Microsoft! I dare you, I double, triple or quadruple dare you, but this is something that you cannot establish.

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A Make-Believe Company with Fictitious Business

The Acme Corporation is a fictional corporation that features prominently in the Road Runner/Wile E. Coyote animated shorts as a running gag. The company manufactures outlandish products that fail or backfire catastrophically at the worst possible times. The name is also used as a generic title in many cartoons, especially those made by Warner Bros. and films, TV series, commercials and comic strips.

Contoso is a fictitious company name created by Microsoft in the second half of the 1990s. The company is used as an example in Microsoft products and services.

Petroleux is my own version of a placeholder company.

The idea is based on my experience with training future users, and certainly people who are part of a management organization. They first must play, mess or fiddle with the “tooling”.

The investment is recouped twice over because the discussions about new or adapted IT support are then more structured. This is because user representations are based on possibilities that they have experienced themselves.